CHERISH BEAUTY AESTHETICS

LAST UPDATED: MAY 28, 2026

This Privacy Policy describes how Cherish Beauty Aesthetics LLC (“we” or “us”) collects, uses, and shares your personal information when you use our website www.cherishbeautyaesthetics.com and any of our subdomains (the “Website”).

Topics:

Personal information we collect
How we use your personal information
How we share your personal information
How we store your data
No Processing Children’s Data
Email marketing
Behavioral advertising
Your data protection rights
Third-party websites
Changes
Contact Us

Personal Information We Collect

When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
“Log files” track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/timestamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Website.

We use Device Information for:

Functionality: To recognize you on our website and recognize your previously selected preferences, including your preferred language and your location.
Advertising: To collect information about your visit, the content you viewed, the links you followed, and information about your web browser, device, and IP address. We sometimes share limited aspects of this data with third parties for advertising purposes.
Affiliate Marketing: To track which member of our affiliate team referred you to us for the purpose of granting commissions to them if you purchase from us.
Analytics and Website Improvement: To understand how visitors use our website, which pages are viewed most often, how users interact with our content, and how we can improve our website, services, and user experience.
Security and Fraud Prevention: To help protect our website, business, clients, and visitors from unauthorized activity, fraud, spam, misuse, or other security concerns.
Technical Support and Troubleshooting: To identify and fix website errors, loading issues, broken links, or other technical problems that may affect your experience on our website.

You can set your browser not to accept cookies, and the website above tells you how to remove cookies from your browser. Some of our website features may not function if you disable cookies. Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.

We also collect data you provide to us directly. We refer to the data you provide as “Provided Information.” We collect and process data you provide when you:

Fill out our contact form to express interest or request more information about our products or services.
Book an appointment, consultation, facial, skincare treatment, or other esthetician service with us, whether through a form on our website or through a third-party scheduling software.
Register for an account on our website or online store, if applicable.
Place an order for any of our products or services, including retail skincare products, gift certificates, packages, memberships, or other offerings.
Voluntarily complete a customer survey or provide feedback through a review, testimonial, contact form, feedback form, email, text message, social media message, or other communication method.
Provide your email address in exchange for access to a free resource or special offer, if applicable.
Sign up for our email newsletter or subscribe to any of our regular content.
Submit an intake form, consultation form, consent form, treatment form, contraindication form, or application form for any of our services or programs.
Communicate with us by phone, email, text message, social media, direct message, or other contact method.
Purchase or redeem a package, gift certificate, promotion, or special offer.
Provide photos, reviews, testimonials, before-and-after images, or other content with your permission.

The Provided Information we collect may include:

Personal identification information, such as your name, email address, phone number, mailing address, and communication preferences.
Billing information, such as billing address, shipping address, payment information, order history, purchase history, deposits, package purchases, gift certificate purchases, and transaction records.
Appointment and booking information, such as appointment dates, services booked, cancellations, rescheduling requests, service history, and client notes.
Client intake and consultation information, such as skin concerns, skin type, skincare routine, allergies, sensitivities, medications, health history you choose to provide, pregnancy or nursing status, contraindications, treatment history, product use, lifestyle factors, and other information relevant to providing skincare or esthetician services.
Service-related information, such as treatment plans, product recommendations, homecare recommendations, pre-care and post-care instructions, consent forms, and follow-up communications.
Photos, testimonials, reviews, feedback, or other content you voluntarily provide or authorize us to use.
Business information (name of your business, business contact information, business model, revenue levels, business goals).

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Provided Information.

We may also receive your Personal Information from third parties. In particular:

We may receive Personal Information from a third party connected to you or dealing with us, for example business partners, sub-contractors, service providers, merchants, referral partners, etc.
We may collect personal data from our payment processors if personal data is received while executing payment operations.
We may receive Personal Information from third-party tools we use to collect such information from you, such as form tools, booking software, scheduling platforms, website platforms, email marketing platforms, online store platforms, payment processors, shipping providers, review platforms, analytics tools, and advertising platforms.
We may receive Personal Information from other entities that we collaborate with, such as referral partners, affiliate partners, service providers, contractors, or business tools used to operate our website, booking system, retail store, marketing, and client communications.

How We Use Your Personal Information

We use the Provided Information that we collect generally to provide requested services and/or fulfill any orders placed through the Website, including booking and managing appointments, processing your payment information, delivering products, providing skincare services, reviewing intake forms and consultation information, providing product recommendations, sending pre-care and post-care instructions, communicating with you about your appointments or purchases, and providing you with invoices and/or order confirmations.

Additionally, we use Provided Information to:

Communicate with you;
Schedule, confirm, cancel, or reschedule appointments, consultations, facials, skincare treatments, and other esthetician services;
Review intake forms, consultation forms, consent forms, skin history, allergies, sensitivities, medications, contraindications, skincare routines, treatment history, and other information you choose to provide so we can evaluate whether a service or product may be appropriate for you;
Customize services, treatment plans, product recommendations, homecare guidance, and follow-up care;
Send appointment reminders, preparation instructions, aftercare instructions, follow-up messages, and other service-related communications;
Process orders for retail skincare products, packages, gift certificates, promotions, or other offerings;
Screen our orders for potential risk or fraud;
Maintain business records, client records, transaction records, tax records, and other records necessary to operate our business;
Respond to customer service requests, questions, reviews, testimonials, disputes, chargebacks, or other communications;
Protect the safety of our clients, staff, business, website, and services; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services, including skincare education, service updates, product information, promotions, newsletters, or special offers.

We use the Device Information that we collect to help us screen for potential risk and fraud, in particular your IP address, and more generally to improve and optimize our Website. For example, we may use Device Information to generate analytics about how our visitors browse and interact with the Website, troubleshoot website issues, improve website functionality, and assess the success of our marketing and advertising campaigns.

We do not use sensitive client intake information, such as health history, medications, allergies, contraindications, pregnancy or nursing status, or skin-related concerns, for advertising purposes.

How We Share Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. We only share the information reasonably necessary for these third parties to provide services to us, operate our website, process bookings or payments, fulfill orders, communicate with clients, market our services, maintain business records, or comply with legal obligations. For example, we use Google Analytics to help us understand how our visitors use the Website. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.]

The types of third parties with whom we might share elements of your Personal Information include:

Payment processors engaged by us to securely store and handle payment information, such as credit or debit card information, deposits, refunds, packages, gift certificates, and other transactions.
Providers of email management and distribution tools, including email marketing platforms, newsletter platforms, and client communication tools.
Providers of security and fraud prevention tools and services.
Providers of advertising services and marketing tools for the purpose of targeted advertising and marketing optimization, such as social media advertising platforms, search advertising platforms, and website tracking tools.
Providers of data aggregation and analytics software services that allow us to effectively monitor and optimize our site.
Providers of affiliate marketing tracking and analytics software services that allow us to provide an affiliate program and grant commissions to affiliates.
Providers of client management systems to help us track and communicate with potential clients, current clients, and customers.
Providers of scheduling and videoconferencing services to help us schedule and conduct meetings, consultations, appointments, virtual consultations, or other client communications with potential clients or customers.
Providers of booking, intake form, consultation form, consent form, and client record systems used to collect and manage appointment details, intake information, service notes, and related client information.
Providers of website hosting, website design, online store, and e-commerce services used to operate our Website, online shop, product pages, forms, checkout pages, and client-facing content.
Providers of order fulfillment, shipping, delivery, or pickup-related services used to process and deliver retail skincare products or other purchases.
Providers of accounting, bookkeeping, tax, invoicing, and business recordkeeping tools or professional services.
Professional advisors, such as attorneys, accountants, bookkeepers, insurance providers, or other advisors, when necessary to operate our business, comply with legal obligations, respond to claims, or protect our rights.
Contractors, employees, or service providers who assist with business operations, client communication, marketing, website management, administrative support, or customer service.

See below for a list of third-party providers we may use to process your data.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, court order, legal process, government request, or other lawful request for information we receive, or to otherwise protect our rights, property, business, clients, staff, website, or services.

We do not share sensitive client intake information, such as health history, medications, allergies, contraindications, pregnancy or nursing status, or skin-related concerns, with advertising platforms for targeted advertising purposes.

How We Store Your Data

We process and store your data using the following third-party providers:

Squarespace, which we use for website hosting, website forms, online store features, retail product sales, gift certificate sales, email collection, email marketing, point-of-sale transactions, website analytics, and related website and commerce services.
Acuity Scheduling, which we use for appointment booking, scheduling, appointment reminders, client recordkeeping, client profiles, appointment history, intake forms, consultation forms, consent forms, service notes, treatment-related records, and related client information.
Square, which we use for payment processing, point-of-sale transactions, customer records, customer names, email addresses, phone numbers, saved payment methods when authorized, deposits, refunds, invoices, receipts, product purchases, gift certificates, packages, and related transaction information.
QuickBooks, which we use for accounting, bookkeeping, tax records, sales records, expense records, invoices, payment records, and other business financial records.
Jotform, which we use to collect, process, and store intake forms, consultation forms, consent forms, treatment forms, contraindication forms, client acknowledgments, and other information you provide before or in connection with receiving skincare, facial, esthetician, or cosmetic skin services.
Venmo, which we may use from time to time to receive or process payments. Information processed through Venmo may include your name, username, payment amount, payment note, transaction details, and other information you provide through Venmo.
Other service providers we may use to operate our business, website, booking system, payment processing, email communications, marketing, analytics, customer service, recordkeeping, or legal compliance.

Please visit each provider’s individual website for information on the physical location of their servers where your information is stored.

Payment card information is processed by our third-party payment processors. We do not intentionally store full credit card numbers on our own local systems. However, payment processors such as Square, Squarespace, or other payment platforms may store payment information, transaction history, customer profiles, saved payment methods, or related billing information in accordance with their own privacy and security practices.

Client records stored through Acuity Scheduling and Jotform may include information you provide when booking or receiving services, such as your contact information, appointment history, intake form responses, consultation details, consent forms, service notes, skincare concerns, allergies, sensitivities, contraindications, product use, and other information relevant to providing skincare or esthetician services.

We may also store limited client or business information locally at our business address, on secure business devices, in secure business accounts, or in paper or electronic business records. This may include appointment records, intake forms, consent forms, service notes, treatment-related records, transaction records, tax records, or other information reasonably necessary to operate our business and provide services.

We use commercially reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of any information that may be stored or processed by us or by our third-party providers. Of course, no computer network, software platform, payment system, point-of-sale system, or data transmission on the internet can be guaranteed to be 100% secure, so you submit your information at your own risk.

We will maintain your Personal Information for our records unless and until you ask us to delete this information, unless we are required or permitted to retain certain information for legal, tax, accounting, insurance, safety, dispute resolution, chargeback, fraud prevention, business recordkeeping, client recordkeeping, payment processing, or service-related purposes.

Minors and Parent/Guardian Consent

Our Website is intended for use by adults, including parents or legal guardians who wish to book services or purchase products on behalf of a minor. We do not knowingly collect Personal Information directly from children under the age of 13. If we become aware that we have collected Personal Information directly from a child under 13 without appropriate parent or legal guardian consent, we will take reasonable steps to delete that information.

We may provide skincare, facial, esthetician, or cosmetic skin services to minor clients ages 15 to 17 with parent or legal guardian involvement and consent. A parent or legal guardian should book appointments, complete required intake forms and consent forms, provide payment information, and communicate with us regarding services for a minor client.

When a parent or legal guardian provides information about a minor client, we may collect and use that information as described in this Privacy Policy, including for appointment scheduling, intake forms, consultation forms, consent forms, service records, treatment planning, product recommendations, pre-care and post-care instructions, payment processing, client communication, safety, legal compliance, and business recordkeeping.

If you are under 18, please do not submit information through the Website, book an appointment, purchase products, or complete forms without the involvement and consent of your parent or legal guardian.

Email Communications

If you make a purchase on this Website, purchase retail products or gift certificates, book an appointment, provide your email address during the booking process, submit our contact form, complete a form, download a free resource in exchange for your email address, and/or choose to opt in to receive emails, you may receive email communications from us.

Service-related emails may include appointment confirmations, appointment reminders, intake form or consent form reminders, pre-care instructions, post-care instructions, follow-up emails after services, product recommendations related to your service, receipts, order confirmations, gift certificate confirmations, customer service responses, and other communications related to your appointments, purchases, or client relationship with us. These service-related emails are not considered marketing emails.

Marketing emails may include newsletters, site updates, promotions, product or service updates, skincare education, special offers, and other announcements or promotional communications. When booking an appointment, you may have the option to provide your email address and/or opt in to receive marketing emails from us. By opting in, you agree to receive marketing communications related to our products, services, promotions, skincare education, and business updates.

We are not responsible for the receipt of any such emails. You are responsible for ensuring that our email address(es) are not blocked or forwarded to your spam folder.

You have the right at any time to stop us from contacting you for marketing purposes. If you opt to unsubscribe from receiving marketing emails, you understand that you may no longer receive marketing information or updates from us, including promotions, product updates, service updates, or special offers.

Unsubscribing from marketing emails does not prevent us from sending non-marketing communications related to your appointments, purchases, payments, intake forms, consent forms, order confirmations, receipts, pre-care instructions, post-care instructions, follow-up emails, customer service requests, or other service-related communications.

Website Analytics and Targeted Advertising

As described above, we may use your Personal Information, Device Information, cookies, pixels, and similar tracking technologies to help us understand how visitors use our Website, measure the effectiveness of our marketing and advertising, and provide advertisements or marketing communications that may be of interest to you.

We currently use or may use tools such as Meta Pixel and Google Analytics. Meta Pixel may help us measure the effectiveness of our Meta advertising, understand actions visitors take on our Website, and create or improve advertising audiences. Google Analytics may help us understand how visitors find and use our Website, analyze website traffic, improve website functionality, and assess the performance of our marketing efforts.

These tools may collect information such as your IP address, browser type, device information, pages viewed, links clicked, actions taken on the Website, referring websites, general location information, and other usage information. These tools may use cookies, pixels, tags, or similar technologies to collect this information.

We do not use sensitive client intake information, such as health history, medications, allergies, contraindications, pregnancy or nursing status, or skin-related concerns, for targeted advertising purposes.

You can manage certain advertising preferences through the privacy or ad settings offered by the applicable platforms, such as Meta and Google. You may also be able to limit certain tracking through your browser settings, device settings, or cookie preferences where available.

Behavioral Advertising

As described above, we use your Personal Information and Device Information, including cookies, pixels, and similar tracking technologies, to provide you with targeted advertisements or marketing communications we believe may be of interest to you, measure the effectiveness of our advertising, and understand how visitors interact with our Website.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://thenai.org/about-online-advertising/

You can opt out of targeted advertising by using the links below:

● Meta: https://accountscenter.facebook.com/ads

● Google: https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/

Your Data Protection Rights

If you are a resident of the United States, you may have certain rights regarding your Personal Information, depending on the laws that apply in your state.

Subject to applicable law, you may have the right to request access to the Personal Information we maintain about you, request that inaccurate Personal Information be corrected, request deletion of certain Personal Information, or request a copy of certain Personal Information.

If you would like to exercise any data protection rights that may apply to you, please contact us using the contact information listed below. We may need to verify your identity before processing your request.

We may deny or limit a request where permitted or required by law, including when we need to retain information for legal, tax, accounting, insurance, safety, dispute resolution, fraud prevention, business recordkeeping, client recordkeeping, payment processing, or service-related purposes.

Third Party Websites

Our privacy policy applies only to our website. We are not responsible for the data collection, privacy practices or policies of any third-party site to which we may provide a link or that may link to our site. We encourage you to read the privacy statement and terms of use of other sites.

Changes

We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. The date of the last revision will be indicated by the “Last updated” date at the top of this page. Any such changes are effective immediately upon publication on our Website.

Complaints

Please contact us if you have any complaints about how we use your Personal Information so we can resolve the issue whenever possible. Residents of the European Union also have the right to lodge a complaint with your local data protection regulator, such as the Information Commissioner’s Office in the UK. California residents can contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834 or by telephone at (800) 952-5210 or (916) 445-1254.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to exercise your data protection rights, please do not hesitate to contact us.

Email us: dinah@cherishbeautyaesthetics.com

Call us: 254-203-5062

Write to us: 2814 W Loop 340 Bldg H-1 Suite 16, Waco, Texas 76711