“Maintaining one’s beauty is not vanity, but an expression of self-love.”
— Dinah Bar-Jona, Owner
Our Why
The Impact of Beauty
At Cherish Beauty Aesthetics, we understand the social and psychological impact beauty has on a person’s quality of life. Physical appearance influences a person’s confidence, which has a domino effect on their courage to face new challenges, professional success, ease of social interactions, and much more.
Our mission is to use this understanding to empower men and women, nurturing a confidence and self-love that will enhance their quality of life.
Beauty For All
Cherish Beauty Aesthetics also acknowledges that people of color are underserved in the beauty industry. According to a 2,000 person study by LeCerre Skincare, 63% of women of color feel “ignored” and that there aren’t enough effective skincare products for them[Medium.com]. Additionally, a survey by Black Skin Directory (2017) revealed that 92% of skin of color feel it is a challenge to find skincare professionals to fit their needs[aestheticnursing.co]. Improper treatment of skin of color can lead to detrimental, and sometimes permanent, skin damage.
Cherish Beauty Aesthetics strives to be a reliable and safe option for the skin of color community in the Waco area.
Our Service
Commitment to Excellence
At Cherish Beauty Aesthetics, we’re deeply committed to providing the best possible care with every treatment. We believe that every client deserves to feel valued, seen, and respected, which is why we approach each service with intention and precision.
We genuinely care about making you feel your best and helping you accomplish your skincare goals. We hope that, through the care and treatments we provide, you can see the passion and heart we put into everything we do.
We’re honored to be part of your skincare journey and can’t wait to help you feel your most confident and radiant. 💛
Meet Dinah
A registered nurse with a passion for skincare.
Dinah Bar-Jona is a Waco, TX native and nurse of 11 years. Inspired by her own skincare challenges and the transformative power of beauty, Dinah embarked on a journey to blend her nursing expertise with aesthetics. In pursuit of this goal, she has completed a 3-month mentorship with Urban Aesthetiks and a 6-month training program with Neowell. She has completed over 200 hours of hands-on nurse injector training. Additionally, she’s obtained her esthetician license to deepen her knowledge of skincare and curate a more holistic approach to medical aesthetics. Her combination of esthetician and nurse injector knowledge is what sets her apart in this industry.
“I believe maintaining one’s beauty isn’t vanity, but an expression of self-love. I want my clients to hold their shoulders back a little more, hold their heads up a little higher, and speak more confidently after a treatment. I want them to leave feeling empowered and beautiful.”
